Theory of the Business

A systems lens on leadership, AI, and clarity in complexity.

From The Helix Lab, led by Suhit Anantula

In 1994, Peter Drucker asked a single question that became foundational for modern leadership:

“What is the theory of your business?”

Today, that question is more urgent than ever.

AI, transformation, hybrid teams, broken systems — they all force us to examine how our organisations actually work. Not just structurally. But systemically.

Theory of the Business is a weekly publication for leaders navigating that complexity.

It’s where I share:

• Strategy essays for the post-COVID, post-industrial organisation (Mondays)

• The Helix Blueprint Edition, shares excerpts, insights from the book (Thursdays)

• Field-tested insights and system signals from my work inside The Helix Lab (Weekends)

You’ll get:

• Theory of the Business Article — one clear insight each week

• Systems Signal — essays on structure, leadership, and design

• AI Lens — how AI reveals what’s broken (and what’s possible)

• Practice Notes — what I’m learning inside orgs and strategy sprints

This is not a tech newsletter.

It’s not a business trends digest.

It’s a leadership journal for those building the future — with system-awareness, design principles, and clarity of thought.

If you're a CEO, strategist, transformation lead, or just a thoughtful operator: welcome.

This is where we architect tomorrow’s success.

— Suhit

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