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Paul's avatar

This is such an important notion Suhit. Innovation is more than an idea that exists in the mind of its conceiver but the start of a complex set of processes to bring the idea to life in the minds of many.

This is where the perspiring starts.

The idea is but the launchpad for innovation - where it lands depends on the targeting and trajectory of the business

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Suhit Anantula's avatar

So true Paul. something that is mostly missed in the conversation around innovation which also means that organisations don't set up the right processes the right approach in the right expectations from this.

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