Vibe Design — a new way of creating in the AI era
The Age of AI is transforming knowledge work. If Peter Drucker were observing today, he’d likely be asking:
“What are the long-term implications of AI on how we think, decide, and create?”
One early answer in software is vibe coding — a term introduced by Andrej Karpathy (OpenAI co-founder, ex-Tesla AI lead) in February 2025. It captures a shift: coding guided less by rigid structure, more by feel, flow, and co-creation with AI.
But this shift doesn’t stop at code.
I believe the same thing is emerging in design.
Vibe Design: The Full Philosophy
Forget everything you know about design.
No more linear paths.
No more “phases,” “frameworks,” or “methods.”
Just pure expression, feeling, and intuitive creation.
Key Shifts
From… —> To…
Linear steps —> Continuous flow
Frameworks & rules —> Free expression
Research-first —> Resonance-first
Structured prototypes —> Fluid expressions
Boundaries & definitions —> Intuitive movements
AI as structured guidance —> AI as vibe amplifier
How It Works (or doesn’t)
Start Anywhere
A sketch, an emotion, a prototype, or just a feeling — any point is valid.
Express Constantly
There’s no separation between insight, ideation, prototyping, or testing — it’s all just continuous creation.
Feel the Resonance
Sense what feels right. What feels true. AI helps amplify this inner intuition.
Flow, Don’t Force
Discard what’s rigid. Follow where the energy wants to go.
AI Co-Vibes
AI is your partner. It riffs with you, expands your ideas, remixes your flow, and keeps the rhythm going.
The Result:
A new kind of creative freedom.
Vibe Design is design unbounded —
a living rhythm, a conversation between human and machine,
where what feels right matters just as much as what works.
Want to explore more?
Follow me for thoughts on strategy, design, and AI.
Learn more about my work and upcoming book The Helix Blueprint at www.suhitanantula.com
Let’s stop designing to spec — and start creating from vibe.