If Drucker invented the idea of non-customers, Chan Kim and Renée Mauborgne from Blue Ocean Strategy fame, created the three tiers of non-customers analytic framework.
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The Hidden Treasure of Noncustomers…
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If Drucker invented the idea of non-customers, Chan Kim and Renée Mauborgne from Blue Ocean Strategy fame, created the three tiers of non-customers analytic framework.