Theory of the Business / Strategy. Design. Innovation

Theory of the Business / Strategy. Design. Innovation

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July 2025

Beyond Desirability: The EEE Layer for Co-Intelligent Design
Key framework from The Helix Moment, to be published soon.
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Suhit Anantula
AI Adoption Pulse for Australia : Strategic Intelligence from the Helix Lab
We are all overwhelmed.
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Suhit Anantula
The 15x AI Cost Advantage Reshaping Global Strategy — What Australian Enterprises Must Do Now
By Suhit Anantula
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Suhit Anantula
Helix Moment : AI Collaboration Modes
The Helix Moment explores how we think, design and lead in the co-intelligence age.
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Suhit Anantula
BREAKING: Strategy Publishing Reimagined — “The Helix Moment” Launches with AI Thinking Partner Built-In
July 8, 2025 – Theory of the Business | Suhit Anantula
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Suhit Anantula

June 2025

May 2025

Why Did Sam Altman Pay $6.5B for a Designer? And Why It Should Change How You Think About AI
Sam Altman didn’t hire a technologist.
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Suhit Anantula
Structure and Strategy in the AI Age : The Helix Blueprint Dispatch
Exploring Chandler’s timeless framework in the context of AI-driven transformation
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Suhit Anantula
From Synthetic to Strategic: Rethinking Personas in the Age of AI
Most customer personas are built like sculptures—carefully crafted, static, and based on fragments of research.
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Suhit Anantula
Helix Blueprint Dispatch: Strategic Rhythms in the Age of AI
LLV x Helix Edition
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Suhit Anantula
© 2025 Suhit Anantula
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